Imray is a market leader in marine charts and an early innovator in bringing digital products to market. Imray wanted to take their digital offering to a new level and target a wider audience, and selected Eastpoint as their digital partner.
Our team worked closely and transparently with the team at Imray to build a real in-depth understanding of their history and values, and their reputation for high quality, accurate and validated data. We understood the trust they had established with their customers as well as company objectives and processes.
Together we developed an Android mobile application that allows users to plan and track journeys and to view Imray charts. We also developed proof of concept propositions for new ventures.
A successful launch of the Android digital product and we continue to work alongside Imray as their digital partner.