A report shows the most popular apps and websites, the growth of mobile and music streaming and the surfing habits of the over 55s.
The Interactive Advertising Bureau (IAB) have released their end-of-year stats for internet use in the US (or the “consumer usage digital trend report”).
The full report can be viewed here. If you don’t have time to read the report, here is a brief summary
Looking further into the stars, we can see the popularity of apps like Snapchat and Spotify alongside Facebook and Google. Pandora, a music-streaming website that was originally banned in the UK, is also massively popular.
There is a difference between time spent on an app or website and unique visitors, as a measure of popularity. For example Netflix is sixth for time spent online but doesn’t register in the top 25 for unique visitors, as users will login and then watch programmes for hours without needing to interact further.